An amazing almost 90 years old, Betty White has lived all of those years quite fruitfully and now she is continuing to do so on social media such as Facebook. Don’t we all know that? But the best thing about this still frolicking Golden Girl is that she is very much still in the game. A diehard fan of hers, a 29 year old guy named David Mathews, has started a fan page for her on Facebook, specifically mobilizing people to get her to host Saturday Night Live. And has the ploy worked… well, it could not have been better!
Her popularity among the tween crowd really began when she appeared in that Super Bowl commercial where she is plowed down to the ground by really hefty hunks. Almost immediately, people did research on her and found out about her impeccable comic timing and there she was, back in the reckoning all over again. The Facebook fan page urging people to get her to host SNL has more than 375,000 fans at the moment. This fan page was created before the Super Bowl commercial, but the commercial helped it jump up in its popularity. This despite the fact that Betty White has never hosted SNL before.
This is a great example of how a famous personality can be made famous again within a whole different group of people through the power of social marketing. Today, Betty White’s name creates a buzz just like it did all those years ago. Do not underestimate the power of social marketing and especially of Facebook. If you want to get something out into the open, this is how you can do it.
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